Brand System
Nissan Global Branding
TBWA\Chiat\Day LA · Associate Creative Director, Brand Design
Brief
How do you make every Nissan feel like the same brand without making them feel the same?
Work
I designed the per-vehicle backgrounds that became the system's signature, then built the global style guide governing every Nissan touchpoint JUKE through Altima, TV, print, OOH, dealer, digital, IFA Frankfurt, the Nissan/Infiniti corporate lobby.
Outcome
Ran three years across every Nissan market — the longest unified brand identity of its era with the color grid becoming Nissan's visual shorthand everywhere.
