AI Workflow
Toyota AI Pipeline
Rapp · Associate Creative Director
Brief
How do you produce product-correct lifestyle imagery for thousands of Toyota parts and accessories that have never been photographed?
Work
I built and run a proprietary AI production pipeline at Rapp using Nano Banana Pro, Adobe Firefly, and Photoshop — AI renders the part as a photoreal product, renders the environment separately, composites them with every label and marking placed back exactly right.
Outcome
Shipped marketing imagery for thousands of parts that had no prior lifestyle photography, plus seasonal promotional adaptation across Memorial Day and ongoing Parts & Accessories campaigns.
